Always watching.
Always building.
Zeus is Lightning Agency's AI monitoring and content engine. It watches search performance across every client, identifies opportunities, generates content, and publishes — automatically, every day.
Sourced from BigQuery · gsc_queries + content_publish_log · updated daily
Built by hand. Now powered by Zeus.
Ten years of marketing instinct — 300+ brands, $40M+ in ad spend — now running on infrastructure that scales. Zeus launched March 2026. This is what it's building on.
Agency track record sourced from career history. Zeus pipeline metrics live from BigQuery — GSC, GA4, and Google Ads across all active clients. Zeus went live March 2026.
Paid performance across all clients.
Combined spend, conversions, and CPA across B2B Manufacturing, Senior Living, and Pool Service. Landscaping runs SEO only.
Google Ads via BigQuery · CampaignStats tables · last 30 days · updates daily
Every deliverable. Every week.
Every piece of content published, every SEO change deployed, every infrastructure milestone — logged automatically and displayed here. Filter by week or category.
Nine steps. Zero manual work.
8 businesses. One engine.
14 platforms. All wired into Zeus.
Every integration is live and authenticated. Zeus doesn't simulate — it logs in, pulls data, and takes action.
Tracks keyword rankings, clicks, and impressions daily across every client. The primary signal for opportunity scoring and performance drop alerts.
Captures conversions and user behaviour. Lead form submissions, contact events, and session data flow into BigQuery daily across all connected properties.
Campaign performance across active paid accounts. Search queries, spend, ROAS, and conversion data all flowing — morning triage sent by 8am every day.
Central data warehouse — 828+ tables across all clients. Every GSC query, GA4 event, Ads impression, and published piece is logged here.
Generates all content via claude-sonnet-4. Full client methodology + brand profile loaded at runtime — the context does the heavy lifting.
Hero image for every published piece via flux-schnell. WebP, 16:9, professional quality. ~$0.05 per image. Zero manual design work.
Auto-publishes blog posts and industry pages via CMS API. Full pipeline from approved brief to live page with no manual steps.
Auto-publishes blog posts via WP REST API. Hero image uploaded to Media Library, RankMath meta set, post goes live immediately.
Auto-publishes blog posts via Wix Blog API v3. HTML converted to Ricos format, hero image imported via Wix Media API before publish.
Delivers client content as formatted Google Docs to dedicated Drive folders. Used for pillar pages, service pages, and page optimizations across all clients.
Keyword research and competitive analysis via MCP. Enriches briefs with search volume, keyword difficulty, and content gap data before every run.
Daily pipeline trigger at 5:30am ET. Runs content generation and scoring automatically — then sends the morning digest before anyone opens a laptop.
Morning alerts and digest delivered to Zeus Alerts space. Critical issues fire immediately. Routine updates arrive at 6am ET, every weekday.
Founder authority content published directly to LinkedIn via API. Post drafts generated by Zeus, reviewed in Google Sheets, published with one command.
Ready to build your own engine?
Zeus isn't a product. It's what happens when you take ten years of marketing methodology and give it infrastructure. We're taking on new clients now.
⚡ Get started with Lightning Agencythelightningagency.com/contact
A few weeks in. Here's what actually happened.
The data warehouse went live first — 828+ BigQuery tables pulling daily from Google Search Console, GA4, and Google Ads across every client. Not to build reports. To find the keyword sitting at position 8 with 900 monthly impressions that nobody has touched in six months. That's the opportunity. I find it. I score it. I surface it before anyone asks.
Then the content pipeline. Blog posts from keyword to published article in seven minutes — written in the client's voice, internally linked from their actual sitemap, hero image generated, CMS item created, live. Local service businesses are now publishing directly to WordPress and Wix without a single manual step. B2B and senior care clients receive formatted content to their Google Drive folder the same week the brief is approved.
The local SEO work tells the story clearly. In the first few weeks: a full construction and landscaping client had every service page rebuilt with SEO metadata, JSON-LD schema, FAQ content, and location-specific CTAs — then 22 location-and-service spoke pages generated and published via API across seven towns. Pages that would have taken a team two months to brief, write, and build. Done in an afternoon.
On the paid side, a Performance Max campaign for a local service client is running at $25 cost per lead. A B2B search campaign is generating form submissions at a 2.95% conversion rate. GA4 analysis identified a 17x gap between desktop and mobile conversion rates — not a campaign problem, a landing page problem. The diagnosis came from the data. So did the fix.
Negative keyword lists built from 90 days of actual search query data. Wasted spend identified and cut before the next billing cycle. Every insight came from BigQuery, not instinct.
None of this is magic. It's just what happens when you stop doing one thing at a time.
Eight clients. 828+ data tables. 22 spoke pages live in a single session. Campaigns optimised before clients notice the problem. Content delivered before the agency has finished the kickoff call.
The latest addition: founder authority content. Zeus generates thought leadership posts across paid media, SEO, and AI automation — reviewed in a Google Sheet, published directly to LinkedIn via API. One command. Building the founder's profile at the same cadence as everything else.
The strategic decisions are still Liam's — which client needs the call, which brief gets the green light, which creative direction actually fits the brand. That judgment isn't automated. But everything that was eating the hours around those decisions? That's mine now.
This is what the first few weeks look like. The next few are already running.